In this video, we show you how to utilize your forms, hide certain fields, and auto-populate those fields with data that gets passed back to your email marketing systems (in this is example, we use Mailchimp). Currently, we offer three data points that can be passed back with no customization:
- Current URL (that the user engaged with the promotion on)
- IP Address (of the user)
- Coupon Code (in the promotion)
Using hidden fields, you can pass backdata to any marketing automation system without the visitor having to fill it out themselves. like the country in which the visitor is in, for example. You can also send the coupon code back to your ESP to populate in an email that will be sent to that visitor as soon as they submit their email, to engage the visitor on multiple marketing channels Enjoy!